3 Guaranteed Ways to Transform Your Professional Brand
In this digital age, growing your business requires more than simply developing an incredible product. It means actively vying for future clients’ attention. We live in a culture where information can be quickly sought and consumed, and where clients make quick decisions based on their first impressions. Similarly, simply showing up online is not enough to set you apart from your competitors, and it is easy for your voice to be drowned out in industries that are saturated with professionals.
So how do you pull ahead and become a leader in your industry? Your brand must be recognizable. It starts with elevating your company image, and so we want to share with you three guaranteed ways to transform your team’s professional branding.
01. Reinforce a recognizable visual identity for your company through team headshots. It is important to keep several elements consistent, such as color palette and design components, throughout all of your branding (website, newsletters, social media, etc). Having those anchors then allows for a variety of posing and wardrobe selections in your team headshots to express unique style and personality. We adore visual team unity that also allows for individuality!
Pro Tip: Check out our BLOG for some incredible wardrobe styling inspiration.
02. Communicate company values through group photography. This facilitates a connection between your team and your client before you ever meet in person! The fabulous team from Dulce Lash and Skin above wanted to display their company values of innovation, friendliness, and beauty expertise, which is demonstrated in their contemporary and artistic team portrait. Our photographers are excited to customize a team photo that is in alignment with your brand.
03. Build a strong social media presence that is consistent with your professional branding images. Did you know our team will photograph custom lifestyle imagery of your team? This custom stock photography will elevate your social media presence and fortify your unique branding with future and existing clients. With social media being one of the primary ways companies talk to future clients, it has never been more important to develop a marketing strategy that supports your branding and goals that is inclusive of a thoughtful social media presence.
BONUS. Invest in professional camera ready styling to create confidence in front of the camera. It’s not uncommon for people to feel intimidated by professional headshots for a number of reasons, and one of the main things we hear is that you don’t know where to start with your hair and makeup or skin prep. God bless the people who are naturally gifted with all things styling, but if you’d prefer to relax in the hands of our expert hair + makeup artists, then our in-house team would love to pamper you before you step on camera.