Are you CEO of your personal brand?
“ All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. ”
Fun Fact: When we ask prospective clients to give us headshot and personal branding samples that they like in our Studio B Headshots portfolio, Chief Client Officer and resident “Storytelling Ninja” for WE Worldwide, Dawn Beauparlant is at the top of the inspiration list. Her contemporary personal brand communicates confidence, leadership, and warmth.
It’s no secret that as your career grows and changes, professional images that speak to your expertise and deliver your intended message have never been more important. Whether you are launching or leveling up, your digital handshake in the business world sets the tone for what people can expect from you.
THINGS TO CONSIDER: What are your core values, skills and objectives with your personal brand? How do you want to be perceived by your ideal client or employer? Thinking about these questions will help you properly prepare and allow you to communicate your vision as head marketer of YOU.
Ready for a refresh?