Creating Your Personal Brand: Tips for Authenticity and Consistency
There is nothing we love more than helping people discover and develop their professional brand (except for maybe a big box of Boehm’s Candies…but that’s besides the point). Having photographed thousands of business professionals and leaders, we can tell you that when you have a strong personal brand, you are seen as a valuable asset to your company or organization. As a result, you will be more likely to rise above the crowd to be considered for promotions and leadership opportunities. Bonus - it also allows for your clients to connect with the personal side of you as well as your business persona, creating authenticity in your working relationship!
So what goes in to creating a strong personal brand? We have put together the top three things to consider when developing your professional image.
When Nora came to us to refresh her marketing images, her clear understanding of her brand paved the way for the creative process. Her core values as an executive coach include confidentiality, respect, empathy, professionalism, partnership, and personal growth. Keep scrolling to see some of our favorite moments from her photoshoot and hear from this industry leader about the heart behind her professional brand. | pc: StudioBportraits.com
01. Take time to reflect on what makes you unique in your industry. Your personal brand includes not just your skills and talents but also your values, personality, and vision. When you can clearly articulate the attributes and guiding principles that make you one of a kind, you will have a measurable marker for success in your branding! Our Studio B team will connect with you for a pre-session consultation to review your personal branding goals and get to know you prior to you stepping in front of our camera.
02. Envision your dream client. Understanding your target demographic will allow you to make intentional choices to draw in the right person for your business. And you’re not alone in knowing where to go from there - our team will give you styling and wardrobe suggestions in advance of your photoshoot that will allow you to best connect with your dream clients.
Pro Tip: Clothing rental companies such as Armoire are excellent resources for curating the perfect outfits for your session.
03. Commit to consistency. When it comes to your branding color palette, your professional temperament, your tone of voice in both written and spoken capacities, and how you dress when engaging with clients or coworkers, remaining true to your brand will create a noticeable sense of dependability. Don’t forget to refresh your LinkedIn profile so that when clients and coworkers Google you (because they will) that your headshot and bio are consistent with who they meet.
Nora Paxton - Executive Coaching | Photographed by StudioBPortraits.com
“I definitely have an interesting journey. I started my career as a software engineer but decided I wanted to explore all the roles in the software technology space that are in direct or indirect connection with the clients we served. Once I was able to get that experience and learn to be an executive, I decided I wanted to empower people to embark on their journey with passion and empathy. I consider myself a citizen of the world that want to make a positive impact - one person at a time.”
Our Studio B team is passionate about helping you literally put your best face forward - it’s you on your best day! From taking the time to consult with you prior to your photo session, recommending wardrobe and styling choices, and creating custom digital assets for your online presentation, our full service personal branding sessions are perfect for business professionals looking to level up.